Post by account_disabled on Jan 9, 2024 5:27:09 GMT
by starting to ask yourself questions like: Do they offer the user value and useful information even after the deadline? Have they acquired external links ? Are they still doing traffic? Could they be replaced by other content ? Could they impact the crawl budget allocated by Google to my site? Jes Scholz, in Search Engine Journal, outlined 5 different approaches to managing expired content . Content index Leave them on the site Redirect with a 301 Redirect Eliminate them with a 404 Take them out with a 410 Make a mix of status codes Expired content infographic
Leave them on the site The simplest approach is to leave the expired pages on Phone Number List the sitee and replacing the part of the call to action relating to conversion with links to related content. For example, a product may no longer be listed in an e-commerce site, but a user may be interested in its technical specifications or in purchasing the new version of the item that replaced the previous one. The problem with this approach is when we find ourselves with an e-commerce site that deals with many product categories and therefore has thousands (if not tens of thousands) of objects that go out of catalog periodically: in a short time, we would risk finding ourselves with a where the pages of expired
products are more numerous than those of products on sale. This generates a crawl budget problem : John Mueller himself said that it is a good idea to ensure that Google can "focus" on the important things on your website... which are probably not the off-list product pages. Furthermore, there is the risk of cannibalization : too many pages with very similar titles and contents "eat" each other's visibility. If this is the problem, you can try to remedy it in 3 ways: Using the unavailable_after tag Using ValidThrough scheme Using the noindex directive in the page meta name Obviously you should make sure to exclude these resources from links , internal searches of your site and XML sitemaps: there is no point in promoting content /products that you no longer offer. Redirect with a 301 Redirect Redirecting expired content to another page is
Leave them on the site The simplest approach is to leave the expired pages on Phone Number List the sitee and replacing the part of the call to action relating to conversion with links to related content. For example, a product may no longer be listed in an e-commerce site, but a user may be interested in its technical specifications or in purchasing the new version of the item that replaced the previous one. The problem with this approach is when we find ourselves with an e-commerce site that deals with many product categories and therefore has thousands (if not tens of thousands) of objects that go out of catalog periodically: in a short time, we would risk finding ourselves with a where the pages of expired
products are more numerous than those of products on sale. This generates a crawl budget problem : John Mueller himself said that it is a good idea to ensure that Google can "focus" on the important things on your website... which are probably not the off-list product pages. Furthermore, there is the risk of cannibalization : too many pages with very similar titles and contents "eat" each other's visibility. If this is the problem, you can try to remedy it in 3 ways: Using the unavailable_after tag Using ValidThrough scheme Using the noindex directive in the page meta name Obviously you should make sure to exclude these resources from links , internal searches of your site and XML sitemaps: there is no point in promoting content /products that you no longer offer. Redirect with a 301 Redirect Redirecting expired content to another page is